Banijay Group CEO Marco Bassetti may be making a smart marketing move by delivering a Mipcom keynote on Oct. 18, but the Italian executive insists that "PR, for us, comes after." At the first major TV market for the "Survivor" distributor since its $2.2 billion acquisition of Endemol Shine Group in 2020, Bassetti has a clear message: Producers, including Banijay, need a more equitable business model against the streamers.